In the present growing industrialization, QR Codes are visible on flyers, magazines, retail store receptions, and so on. Anyone can easily spot these two-dimensional bar codes around them.
What are QR Codes?
QR codes, also known for “quick response” codes, are square-shaped black-and-white symbols that individuals can scan with the use of a smartphone to discover further about merchandise.
These encrypted squares can contain links, coupons, event details, and further knowledge that individuals might want to know about later.
Even though not each QR code is formed like an ideal square, they’re most frequently set up looking differently in varying designs, with varying patterns displayed inside. The users often discover them on direct mail, signage, billboards, and even commercials where they can rapidly scan the code on the screen using their phone.
How do QR Codes operate?
Formerly created in Japan for the automotive industry, marketers took into use the QR codes due to the reason of their vast storage capacity and the ability to interpret additional knowledge to the users ahead of what resourceful and packaging could communicate.
If a user comes across a QR code wherever, they can take out their smartphone, download a free QR code scanning app, and “scan” the system to get right to use to supplementary information. So if a particular user wants to develop, say, a shoemaking industry advertisement promoting their podcast, they could exhibit a QR code on that written advertisement that sends the users directly to their iTunes page where they scan it with their smartphones. It is a very pretty simple process for the users to understand and make use of.
How to develop a QR code?
Developing a QR Code is a very simple process for any user to understand. The process has been mentioned below:
- Choose the correct QR Code generator.
In this competitive market, there are huge varieties of QR code generators available. The most excellent ones give the user various options for using a particular QR code and helps incompatibility with various mobile QR code reader applications.
Other criteria’s to pay attention to when going for a QR code generator are whether a user can track and analyze performance and if it allows the user to create a code that’s unique to their brand.
Several QR codes, for instance, exhibit logos and other icons within the code that straight away convey to the users what information they will acquire from scanning it.
Some of the QR Code generators available on the online market are:
- QR Stuff
- QR Code Monkey
- Creation of QR Code by Google App Engine
2. Selecting the type of content for promotion
Firstly, the individual is required to select the type of content they want their QR code to display to the person after they scan it. The creator can select from one of the types available on the QR Generator. It is advised to choose the URL that directs the users to their podcast.
3. Enter the information
After the above mentioned process, a form appears which needs to be filled by the user.
If the individual wishes to save contact information, for instance, they will see a set of fields where they can enter their email address, subject line, and the associated messages.
Also to connect an effective link to their podcast, they will have to enter the URL in the field that appears on the page.
4. Provision of customization
The best part about developing QR Codes is the option of customizing the design according to the individuals brand. Customization options available are- color adjustment, adding a logo, creation of social options and much more.
But the individuals are advised to maintain a dual version- one plain and the other as a preferred design so that it is not difficult for the QR Code apps to properly scan the code available.
5. Testing the code to make sure of its function
Due to the reason that a customized QR code can make it problematic for certain mobile applications to “read,” the individuals are advised to check to see whether the QR code scans correctly, and to make sure to try more than just one reader. A good place to begin is the free tool Google Goggles, which captures a picture and then determines what link or item it “reads to.”
6. Analyzing the performance
Similar to any marketing campaign, the creators should follow up on any collateral or campaigns using QR codes to see whether they’re functioning. Knowing this will help them troubleshoot and adjust their poorly performing QR codes to more personal mirror those that work properly.
Now that it is evident that generating a QR Code is so simple the small things to be kept in mind are:
Displaying the QR codes in areas where the process of scanning is simple, and there is adequate time for the user to scan the code directly.
The QR code should be app-agnostic so that everyone can scan the code with any reader.